Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
Hotel Kukje's main customers are Japanese travelers over 90 percent. This hotel is targeting mainly foreign tourists and business people. As first-class hotel, the number of rooms are 130. There are single room, double room, twin room, deluxe room, suite room, Ondol room, Ondol deluxe room and Ondol suite. The hotel amenities include the coffee shop, business centers, banqueting rooms, the weddin
Ⅰ.Introduction of CAP
1. Brief Introduction
Since 1995, CAP had made auto parts for Samsung, while Kyeongchang Wiper had made for Hyundai. But, then IMF came. CAP changed its focus on aftermarket and started its own R&D. After they succeeded in Korea market(its market share is over 50%), CAP started to extend its business to the America, China, Japan, Europe, Middle East and Africa markets.
The second one is using music. Familiar songs and popular entertainers have considerable ability to attract us in pleasant ways. Even though ads are 15 to 30 seconds long, the effect of well-made CM is more than you think. These kinds of music have simple melody and repeated lyrics. When you hear it lot of times you would hum the songs without noticing. And you would recall the product. The examp
again even if their prices go up as 20000won?
① Yes 40 20%
② No 160 80%
According to the result of question number 10, eighty percent of people express negative answer if the cosmetics prices go up as 20000 won.
11. Which factors do you think have to be improving after an increase of price as 20000won?
① Design 14 7%
② function 90 45%
design and promotional mix that should enter the market.
1.1 Analysis of Survey
We conducted a total of sixty individual surveys. Thirty-six of the participants were foreigners from Canada, Poland, Germany, Uzbekistan, China, and Japan. The majority of them were Chinese, and they accounted for 30 people. Because of this majority, this suggestion focuses more on the Chinese market.
Accordi
coffee market to try study the issue
Defining of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only healthy keyword and
technical & functional No
→ Utility with the emotional effectiveness
ex. Brand, design, image etc
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau